Michiel Ligthart | President and COO | Verific Design Automation
Conventional career advice favors “playing to your strength,” guidance executives at Apple, Amazon, Facebook, Microsoft and Tesla may have missed. Instead, they are charging ahead in the chip development business, a new market segment for all of them. What may seem foolhardy to some industry watchers could be a stroke of genius as their development groups design higher performing, power-efficient computer chips for their specific networking, cloud, automotive and other applications.
To do so, they are hiring experienced, seasoned designers who know the ropes. Whether intentional or not, they are focusing on a development group’s core competencies (aka “playing to your strength”) and outsourcing the rest, a sound strategic business decision.